Privacy Policy


Last updated: May 15, 2025

This Privacy Policy describes how Wilson & Carter™ (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from wilsonandcarter.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

Information We Collect Directly from You
This may include:

  • Contact details: name, address, phone number, email

  • Order information: billing/shipping address, payment confirmation, etc.

  • Account details: username, password, security questions

  • Customer support messages and attachments

Information We Collect about Your Usage
Through cookies and tracking technologies, we may collect:

  • Device and browser type

  • Network/IP address

  • Interaction data (clicks, pages visited, etc.)

Information from Third Parties
We may also receive information from:

  • Service providers (e.g., Shopify, payment processors)

  • Advertising platforms

  • Analytics tools

All data collected from third parties is processed in accordance with this Privacy Policy.

How We Use Your Personal Information

  • To Provide Services: Fulfil orders, manage accounts, handle returns, ship items, communicate service updates, and connect you with Shopify services.

  • Marketing and Advertising: Send promotional content via email/SMS/mail; personalize website experiences and retarget ads.

  • Fraud Prevention & Security: Detect and investigate unauthorized or suspicious activity.

  • Service Improvement: Handle customer service requests and improve website performance.

Legal Basis (EEA residents): Processing is based on our legitimate interest (Art. 6(1)(f) GDPR), contract obligations (Art. 6(1)(b)), or consent (Art. 6(1)(a)) where applicable.

Cookies

We use cookies and similar technologies for performance, analytics, and personalization.

More about Shopify's cookies: https://www.shopify.com/legal/cookies
We also recognize Global Privacy Control (GPC) signals. Learn more at https://globalprivacycontrol.org

How We Disclose Personal Information

We may share your data with:

Category Categories of Recipients
Identifiers (name, email, phone) Vendors, business & marketing partners
Commercial info (purchases, support) Vendors, business & marketing partners
Usage data & geolocation Vendors, data analytics, marketing partners
Affiliates & shipping providers Fulfilment and logistics services

We do not use or disclose sensitive personal information for profiling or without consent.

We have "sold" or "shared" certain information in the last 12 months only for advertising purposes, with your consent.

Third Party Websites and Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of these external websites. Please review their policies before submitting your information.

Children's Data

We do not knowingly collect information from children under 16. If you believe a child has provided us with personal data, please contact us to request deletion.

Security and Retention

No method of transmission or storage is completely secure. However, we use appropriate safeguards to protect your personal information.

We retain your data only as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law.

Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Receive a copy (data portability)

  • Object to or restrict certain data processing

  • Withdraw your consent

  • Opt-out of marketing and targeted advertising

  • Appeal decisions and lodge complaints with data authorities

To exercise these rights, please contact us using the information below. We may verify your identity before processing your request.

We will never discriminate against you for exercising your privacy rights.

International Users

We may transfer, process, and store your personal data outside your home country (including in the United States or China). We use legally recognized transfer mechanisms, such as Standard Contractual Clauses, to safeguard your data.

Complaints

If you are unsatisfied with how we handled your data, you can contact us using the details below or lodge a complaint with your local data protection authority.

Contact

If you have questions or wish to exercise your privacy rights, please contact:

Wilson & Carter™
Email: info@wilsonandcarter.com